I should have had a bona fide six-pack a long time ago. During this period I was successfully hypnotized to lift more weight in the gym; I took part in a regional Olympic Weightlifting competition; I became very unpopular in the CrossFit community after I infiltrated their ranks for a month or two. And all throughout, I had the benefit of personal training sessions, often scheduled between those of A-list celebrities at an exclusive gym. To varying extents, my body did change during this period—most notably when preparing to compete in the weightlifting competition.
"By the end of week two, there was no denying that some serious changes were taking place."
These people might look like underwear models, but they're not. And 30 days before this photo was taken, they didn't look like this. From left to right: Viceroy Creative's CFO Aaron Bearce, creative director Gabrielle Rein, account manager Raegan Gillette, and president David Moritz Viceroy Creative In fact, they were just regular people who worked for an advertising agency and, while they worked out a fair amount, they ate pretty much what they pleased. The key to their success: A low-fat, high-protein diet and intense, professionally guided exercise. They also had some good motivation from their employer: They were asked to be models in an upcoming photo shoot for their agency's rebranding, posing buck naked. The three extreme dieters work for Viceroy Creative, an advertising agency that wanted to rebrand itself in a powerful way last March. As part of the rebranding, they asked some of their key executives to be part of a buzzy photo shoot that would present them totally nude. The participants were the firm's creative director Gabrielle Rein, account manager Raegan Gillette, and president David Moritz — the naked man in the photos. Mortiz tells AdWeek they agreed to the shoot for the good of the company and their clients. Getting model-thin in a hurry took a great deal of mental and physical endurance, and it's that kind of diligent dedication that Viceroy wanted to communicate in their new campaign, Moritz tells Business Insider.
Why they chose to pose buck naked
Our Philosophy We seek to create an atmosphere of respect and joyful creative discovery. Bodypainting is a four-dimensional artform— it has height and width like a painted canvas, as well as depth like a sculpture, but it also moves through time like a dancer. Expressing form and emotion like no other artform, it is alive like no other artform because YOU, the model, are alive. Together we bring it to life. We are creative partners in this endeavor. What you, the model, bring to the equation is essential. This is true in a way that could never be possible with a traditional painter and a flat canvas or a sculptor and a block of marble.
It actually requires a plethora of hard work and immense dedication to looking the way models look. Their number of fans is enough to explain their success. Speed up to achieve the photo-ready shape first. Plan your workout sessions.